Winter Street Market
Brand + Logo Design
I was commissioned to design and develop an evolution of the Downtown Kelowna Association‘s Winter Street Market brand. The Winter Street Market was a new event focused on giving the local community an event to draw them downtown and interact with local businesses to promote shopping local during the holiday season. The primary challenge of this design was developing a festive non-denominational theme that struck a good balance between minimalism and being informative.
Little Black Book
Brand + Logo Design, Photography, Print Collateral
I was commissioned to design and develop a new brand for the Downtown Kelowna Association to replace their old Small Shop event that promoted shopping locally. The concept behind the Little Black Book was to feature curated, locally focused gift ideas as well as the opportunity to collect stickers by shopping local to enter to win the items featured. The goal was to create a minimal, exclusive shopping guide while working in their event partner BC Buy Local‘s branding. I love supporting local businesses so this project was right up my alley.